By Brais Pena Sanchez, Founder & CEO · 9 September 2026
For years, the most requested games in iGaming were the ones nobody could have.
You knew them if you played on Stake: Drac's Stacks, Bank Basher, the Rooster series, the house games running day and night. Built by studios almost nobody could name, exclusive to one operator, they generated more than US$12 billion in turnover and were played by some of the biggest high rollers, streamers and celebrities in the world. Every operator wanted them. None could carry them.
Today that changes. Those studios are now Juice, and from this morning our entire catalogue is open to every operator on the planet.
How I got here
I've spent almost twenty years in this industry: on the certification side at GLI, on the operator side at Luckia, across plenty of marketing and affiliate-management roles, and as an entrepreneur with ventures of my own. Almost a decade ago, family rather than work brought me from Spain to Melbourne. Melbourne, in turn, brought me to Easygo, where I joined as its fifth employee. I was part of the founding team of Stake and Kick, served as Chief Operating Officer and later Chief Strategy Officer. Along the way I led Stake's expansion into regulated markets and built out Easygo's corporate functions: the first marketing teams, M&A and investments, the game studios, payments, communications and more. And Australia became home: I'm proudly Spanish, and now proudly Australian too.
I was part of the small Melbourne team that built brands the whole world knows, leading much of that work myself. And I knew, closer than anyone, what powered so much of it: the games. Juice is my next build, starting with the people and the technology that already proved themselves at the highest level.
What Juice is
Juice is a global B2B iGaming provider headquartered in Melbourne, Australia. We launch with more than 125 games from five studios:
Massive Studios and Twist Gaming, the hitmakers behind years of Stake's most-played exclusive slots. Knucklehead Syndicate, launched within the past year and producing boundary-pushing slots with a voice of their own. The Originals, dedicated to the house games every crypto casino player knows: dice, mines and the other formats that never stop running. Monstrums, our new-verticals studio, starting with Mystery Boxes, where players open boxes for real-world prizes from cars to consoles.
All of it runs on a single remote game server originally built for Twist Gaming. It has been battle tested for years, not only by the Juice studios but also as the foundation Engine.io used to launch Stake Engine. For operators, that means the full Juice portfolio is available through one integration and one commercial relationship.
Fresh, every week
A catalogue is a snapshot; a provider is a promise. Ours: every week, Juice releases one new top-tier slot, two new Originals-style house games, new Mystery Boxes, financial-style games and more. Players want fresh. Operators need fresh. We're built to drop it. Weekly.
Who we're live with
Roobet is the first operator to carry the full Juice catalogue, announced and live this week. We serve .com online casinos and sweepstakes social casinos today, and we're already working towards regulated markets, because the best games should be available everywhere players are.
Come find us
Our first industry appearance is SBC Summit in Lisbon, 29 September to 1 October, stand B211. Some of the best conversations in this industry happen face to face. Come have one with us. If you can't make Lisbon, talk to us — or my DMs are open.
This is day one. The games that helped make Stake what it is now belong to the whole industry, and we're just getting started.
Charged for what's next. 🧃
Want Juice in your lobby? Talk to us.